During my tenure at XBOX Live Advertising, I was instrumental in developing Branded Destination Experiences (BDE) for Xbox consoles, targeting Fortune 100 companies. My collaborative efforts with project managers, advertising firms, and creative leaders centered around utilizing client assets and crafting custom graphics. I employed key visual design principles such as layout, color theory, and typography, along with UX and UI strategies, to enhance these interactive and motion-driven experiences. This approach not only surpassed client expectations but was also pivotal in doubling the team's advertising sales revenue. Consequently, this success led to an increase in our team's headcount, signifying our expanding influence and operational capacity in the industry.