At Mylio, I played a key role in both UI component design and redefining the products vision with a focus on user-centric features. My efforts included leading collaborative sessions to establish our product's foundational principles and brand identity. I specialized in UX/UI design, where I applied visual design principles—such as layouts, typography, iconography, color schemes, and controls—to create cohesive and appealing UI elements. A significant portion of my work involved developmenting and updating of Mylio's brand book, which encompassed everything from logo design to brand voice. This was seamlessly integrated across both print and digital marketing collateral, ensuring a cohesive aesthetic and brand consistency across various platforms. My work at Mylio not only enhanced product functionality but also elevated its visual appeal and brand identity.