At TireBuyer.com, I led a comprehensive redesign of the website and logo, aligning them with current trends to enhance user experience. This effort included creating a unified design language and integrating innovative features via Monetate, significantly boosting user engagement. Additionally, I streamlined wireframe and user flow specifications for the development team using Adobe UX, enhancing production time and fostering a more agile environment. My efforts in standardizing wireframes and prototypes, combined with my experience in Agile/Scrum environments, were pivotal in managing multiple projects efficiently. This approach not only improved operational efficiency but also led teams towards a culture of continuous innovation and skill development, further amplifying TireBuyer.com's digital effectiveness and presence.